Site Map
Every page on the site.
Use this as a directory if you can't find something through the nav. Search engines use /sitemap.xml; this page is for humans.
Start here
The fast routes for new visitors and returning customers.
Orientation
- HomeThe landing page
- Start Here30-second site overview
- Compare ProductsEvery tier on one page
- About IanThe author + framework backstory
Diagnose first
- Seller Type QuizFree · 6 minutes
- Operator Maturity DiagnosticDeeper · 12 minutes
- All Free Tools10 layer-specific drills
I already bought
- Reader CompanionFor readers and existing customers
- Course LoginFor paid customers
- Refund Policy365-day guarantee
- Contact Support
Products
Explore current catalog offers. Eligible credits are verified at checkout.
Books
The framework
7 layers, with hub pages, articles, and ten open interactive tools.
Free diagnostic tools
10 browser-based tools across seven layers. Save on-device, download TXT, or print.
Layer-specific
Industries
Vertical-specific framework adaptations + matching blog posts.
Real estate & investing
Money & tech
Service & high-ticket
Blog
Long-form posts. Use the search and filters on the index.
Hub & feed
Trust & business
For partners, press, and people figuring out who we are.