VIVID / LAYER 7
LAYER 7
IN PRACTICE.
Articles and worked examples connected to Layer 7. Follow the idea into a real selling situation, then choose one skill to try.
3 articles
View articlesBrowse the seven VIVID layers
Layer 7
Explore layer 7.
Framework
The Five-Question Audio Debrief for Sales Calls
Use the book’s Five-Question Audio Debrief after a sales conversation: record the outcome, a specific moment, an alternative, any objection, and what to carry into the next call.
Read the article FrameworkDual Awareness in Sales: The Observer at Work
Track your state, the buyer’s state and your structural position in VIVID, then recover with pause, recap and redirect.
Read the article FrameworkWhat Type of Salesperson Are You? Six Patterns for Practice
Explore six seller habits through the VIVID layers and use the quiz as a reflection prompt to choose a specific conversation skill to practice.
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Read the VIVID framework, then choose a conversation where you can apply one idea.