VIVID / LAYER 5
LAYER 5
IN PRACTICE.
Articles and worked examples connected to Layer 5. Follow the idea into a real selling situation, then choose one skill to try.
4 articles
View articlesBrowse the seven VIVID layers
Layer 5
Explore layer 5.
Guided Persuasion: The Five Modes and When to Use Them
Choose Emotional, Demonstration, Consultative, Product/Vision or Proxy GP from trust, decision structure and emotional register—with a worked conversation.
Read the article DiscoverySandler, Challenger and SPIN in a Multi-Stakeholder Deal
Keep the useful questions, process agreements and commercial insight from established sales methods, then help the buyer carry an accurate case to colleagues.
Read the article IndustryThe “Monthly Bleed” Insurance Calculation: Check the Assumptions
How to discuss insurance premiums and possible financial exposure without presenting speculative opportunity cost as a current household expense.
Read the article FrameworkWhat Type of Salesperson Are You? Six Patterns for Practice
Explore six seller habits through the VIVID layers and use the quiz as a reflection prompt to choose a specific conversation skill to practice.
Read the articleNo articles match your search and topic filters.
Take the next step
Read the VIVID framework, then choose a conversation where you can apply one idea.