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Five tiers, from free to $497. Pick based on how deep you want to go, and keep in mind every purchase becomes credit toward the next one. You never pay twice.
Credits Stack
Everything you buy credits toward the next level up. Toolkit credits ($17–$97) apply to any course. Course credit ($297) applies to the 9-industry bundle. If you start small and decide you want everything, you pay only the difference, never the full price again.
Free
Seller Type Quiz
For · New visitors
- 35-question diagnostic
- Your seller archetype
- Layer-by-layer score
- Product recommendation
- No email required to start
Take the quiz →
$9
Ebook
For · Readers
- 33 chapters · 118 scenarios
- Full 7-layer framework
- Personalized reading plan
- REVEAL code for diagnostic
- 365-day guarantee
Get the ebook →
$17–97
Toolkits
For · Practitioners
- Printable workbooks
- Layer-specific drills
- Annotated call transcripts
- Team deployment playbook
- Credits toward any course
Get matched toolkit →
$297 / industry
Industry Course
For · Serious operators
- Nine verticals available
- Cohort-based curriculum
- Roleplays + call reviews
- 90-day installation plan
- Toolkit credit applied
- Credits toward bundle
See courses →
$497
9-Course Bundle
For · Cross-vertical sellers
- All 9 industry courses
- Save ~$2,176 vs buying individually
- Post-course credit ($297) applied
- Every toolkit included
- OTO offer after course purchase
Learn about bundle →
How the credit math works
Path 1
Toolkit $77
→
Buy course next. Course normally $297, you pay $220 ($77 credit applied). You effectively got the toolkit free.
Path 2
Course $297
→
Accept bundle OTO after course. Bundle normally $497, you pay $200 ($297 credit applied). You add 8 more industries for less than one extra course.
Path 3
Toolkit $77 + Course $220 + Bundle $200
=
$497 total to go from zero to all 9 courses. Same price as buying the bundle straight. No penalty for starting small.
Common questions
If I'm only in one industry, do I need the bundle?
No. A single industry course is $297 and installs the full framework for your vertical. The bundle is for people selling across multiple verticals, managing cross-functional teams, or career-pivoting into a new industry.
Do I have to buy the toolkit before the course?
No. You can buy the course directly at $297 with no toolkit. The toolkit is the cheaper way in for people who aren't ready to commit to a course yet, and the credit means it's effectively free if you do upgrade later.
Why is the 9-course bundle only available after buying a course?
The $497 bundle price is a one-time offer (OTO) after you buy any single course. It's designed to let completionists expand without ever paying twice: the $297 you already paid credits toward the bundle. If you buy the bundle directly from this page, it's $497 also. Either way, $497 is the bundle price.
What about the physical book?
The hardcover is on Amazon at $39.99, fulfilled by Amazon (not us). We don't control pricing or returns there. If you want the content plus the personalized reading plan plus the REVEAL diagnostic code, the $9 ebook here is the better value.
Compare book vs ebook →
What if I buy and it's not a fit?