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New here? Thirty seconds of orientation.

See the teaching, choose training for your industry, or explore the book preview. Pick the path that matches what you want to do.

What this site is

VIVID Selling OS is a seven-layer framework for reviewing sales conversations, from preparation and first contact through diagnosis, presentation, objections, and reflection. Use it to choose an area to study and practice.

Created by Ian Ross, co-founder and Chief Innovation Officer at Objection Proof AI, and host of The Output and Close More Sales.

A simple place to begin is the free Seller Type Quiz. It gives you a profile across the seven layers and suggests a practice focus.

Ian Ross, creator of VIVID Selling OS
Who built this. Ian Ross created the framework and is writing The VIVID Selling Operating System. Read more about his work and background on the About page. Read the full backstory →

Pick your path

If you want a diagnostic · 6 min Take the Seller Type Quiz Thirty-five questions. Shows a seller-type reflection and seven-layer self-report profile. Free results appear without an email gate. Start the quiz → If you want to see the teaching · Free Try a worked conversation A property seller needs to think. Choose the next response, then see what it reveals and why it matters. Try the demonstration → If you want to explore the book · Free preview Explore the free System preview The book is in progress and new System purchases are on hold. Read an excerpt, try a sample lesson, and see a companion example. Explore the free System preview → If you want tools · Free Use the free interactive tools Ten browser-based tools across the seven layers, including the Cold Outreach Scorecard, Objection Dissolution Audit, and VIVID Call Map. Save progress on this device, download a TXT copy, or print. See all 10 tools → If you want industry training · $297 Choose your industry course Nine industries, with specific lessons, practice labs, and AI feedback. Enroll directly or choose the complete $497 library. See courses → If you are a reader · Go here Reader companion page Find practice resources, the newsletter, and reader guidance. The free tools need no book code. Skip the marketing. Reader page →

Still not sure?

The quiz is built for exactly this moment. It takes six minutes, no credit card, no commitment. At the end you get a seller-type reflection and a suggested practice focus. Compare it with a recent call, then use a free lesson, tool, or industry course if it fits the skill you want to build.