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New here? Thirty seconds of orientation.

This site is dense. Before you click around, read the card below — then pick a path that matches why you came. Most people save a few minutes doing it in this order.

What this site is

VIVID Selling OS is a 7-layer diagnostic framework for sales — the full stack beneath every conversation, from the seller's internal state before the call to the objection dissolution at the close. It was built to replace "closing techniques" with something that actually tells you which layer is costing you deals.

Author: Ian Ross — creator of the VIVID framework, co-founder & Chief Innovation Officer at Objection Proof AI, host of The Output and Close More Sales.

The fastest way in: take the free 6-minute Seller Type Quiz. It gives you your archetype + your weakest layer in one read.

Ian Ross — creator of VIVID Selling OS
Who built this. I spent a decade broke in sales before I could name why certain calls closed and others didn't. The framework is the result of reverse-engineering a thousand of those calls. Read the full backstory →

Pick your path

If you want a diagnostic · 6 min Take the Seller Type Quiz Thirty-five questions. Gives you your archetype, your hidden strengths, and your weakest layer. Free, no email to start. The right first move for 80% of visitors. Start the quiz → If you're researching · Read a post Read the blog Thirty-plus long-form posts, each mapped to a layer and an industry. Pick the title that matches your stuck point — the foundational post is "How to Sell Without Being Pushy." Browse posts → If you want the full system · $9 Get the ebook Thirty-three chapters, 118 real-time scenarios, personalized reading plan based on the quiz. The whole framework in one place for less than a coffee. Get the ebook → If you want tools · Free Download the workbooks Ten printable diagnostics — one per layer, plus cheat cards. The Cold Outreach Scorecard, the Objection Dissolution Audit, the VIVID Call Map. See all 10 tools → If you want the course · $297+ Install it properly Industry-specific courses — Real Estate, Tech Sales, Insurance, Financial Advisors, Coaches, Home Services, Automotive, High-Ticket, REI. Roleplays + 90-day plans. See courses → If you own the book · Go here Reader companion page Already have the book? Chapter-to-resource map, REVEAL code redemption, newsletter signup, and the specific next step for each layer. Skip the marketing. Reader page →

Still not sure?

The quiz is built for exactly this moment. It takes six minutes, no credit card, no commitment. At the end you get your archetype, your weakest layer, and one specific recommendation. If nothing in the recommendation clicks, you've spent six minutes and learned something about yourself. If it clicks, you'll know exactly where to go next.

Take the quiz →