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Explain the work,
cost and trade-offs.

Understand the homeowner’s concern, explain the verified work and price, and make timing, responsibilities and follow-through easy to understand.

A buyer decision to explore

“Your quote is higher than the other one.”

A useful next question “What does the other quote include, and what are you most concerned about getting right?”

See how the conversation unfolds
Try a conversationReview enrollment · $297

7 modules · 29 lessons · 365 days of access

The book (in progress) explains the seven-layer method. This course applies it to Home Services conversations; written lessons and practice are available now.

The quote is only one part of the decision

Make the work
and the process clear.

“Your quote is higher than the other one.” tells you where to begin. When a homeowner compares quotes, learn what they are concerned about. Discuss the actual scope, exclusions, work process and any charges clearly.

Read the homeowner conversation preparation guide

HOMEOWNER

“Your quote is higher than the other one.”

A USEFUL NEXT QUESTION

“What does the other quote include, and what are you most concerned about getting right?”

HOMEOWNER REPLY

“I'm worried about being left with a mess and extra charges.”

Discuss the actual scope, exclusions and work process. The homeowner has named the uncertainty that the comparison needs to resolve.

Fictional teaching example

TRY ANOTHER CONVERSATION / Home Services

A different concern changes what you prepare.

Choose what you would ask next. Open each response to compare.

HOMEOWNER

When two quotes differ on warranty terms

A buyer says two quotes cover the same work but warranty terms differ. Neither warranty document is available.

Fictional teaching case; names and details are invented.

WHAT WOULD YOU ASK NEXT?

What should you do?

Ask to compare the actual warranty documents and identify issuer, covered items, exclusions and open questions.

Feedback on this response

This lets the buyer compare verified terms and route interpretation questions to the responsible provider.

Explain your own warranty process first, then ask which difference matters most.

Feedback on this response

Your process may help later, but the buyer is comparing two sets of terms. Obtain both documents before presenting one process as resolving the difference.

Try the full practice example

Try a free teaching sample

See what a
question can open.

Move from a price difference to the work, timing and conditions that matter in this home.

Fictional conversation · Two or three decisions · Editable call card

Try the Home Services conversation

Choose the scope that fits

Choose the
in-home work you sell.

Choose Home Services when you explain and sell work in a homeowner’s home. The library includes all nine industry courses.

ONE INDUSTRY

VIVID selling
for home services

$297

USD · one-time payment · 365 days · one learner

  • 7 modules and 29 lessons
  • Home Services teaching and course curriculum
  • 18 PDF toolkits, plus lesson downloads and workbooks
Review Home Services enrollment · $297

ALL 9 INDUSTRIES

The complete
course library

$497

USD · one-time payment · 365 days · one learner

  • All 9 industry courses
  • Explore other applications when useful
  • 18 PDF toolkits included
Review library enrollment · $497

You can enroll directly; the quiz is optional. The purchase flow shows the current access terms and checkout details. Written lessons and practice are available now; course videos are in preparation. 365-day money-back guarantee.

How the method shapes this conversation

Practical course work for in-home appointments

Explain the
work the home needs.

The course develops in-home discovery, scope and value, and a clear decision through written lessons, worksheets, scenario assessments and practice labs.

01 / IN-HOME DISCOVERY

Understand the experience behind the quote.

Understand the experience behind the request for a quote.

02 / SCOPE AND VALUE

Explain verified scope and service differences.

Explain verified differences in the work and the service.

03 / A CLEAR DECISION

Set clear expectations for timing and follow-through.

Set expectations for timing, responsibilities and follow-through.

Compare only verified differences in materials, scope, timing, service and price.

How the sample becomes course work

From the sample to your next conversation

PREPARE AN IN-HOME APPOINTMENT

Connect the conditions you observe to each homeowner’s priorities, then compare the scope and trade-offs clearly.

FOLLOW ONE ANSWER INTO A PLAN

Your quote is higher. What is being compared?

One possible outcome from the free fictional example. The conversation card records what you heard and the next move it supports.

Read the worked conversation

In the paid course: Connect the conditions you observe to each homeowner’s priorities, then compare the scope and trade-offs clearly.

EXAMPLE CONVERSATION CARD Fictional teaching case
Buyer’s words
“Yes. I want to know exactly what would make the rooms unavailable and what is still uncertain.”
Next question
“Which written line item would you like to verify first?”
What to prepare
Compare work, exclusions, room access, disposal, repair assumptions and confirmed costs; leave competitor unknowns blank.
After the conversation
Did you keep unknown scope separate from known price?
Try the example and edit your own card

01 · STUDY THE METHOD

Build a recommendation both homeowners can evaluate

The paid course includes “Working the Kitchen Table With Two Decision-Makers” in The Five Phases at the Kitchen Table, with a lesson PDF and module workbook. Start with the related free conversation below.

Read the free worked conversation

02 · TRY A REALISTIC CASE

Practise your next response

Start with your own response, study an annotated conversation, then practise a different fictional situation. The buyer’s response changes with your choice; feedback shows what to keep or repair.

Try the free decision practice

03 · TAKE A USEFUL PLAN AWAY

Prepare an in-home appointment

Keep an editable conversation card in this browser after the free sample. The paid workspace adds an account-saved field kit. Check whether the demonstration established the claimed benefit and both decision-makers could respond.

Build a free conversation card
Already enrolled? Open your course work

These lessons and private workspaces are included with active course access. Practice uses authored buyer responses and feedback; written self-review does not generate a proficiency score. Video lessons are in preparation.

Review Home Services enrollmentTry the free teaching sample
What is inside the course

Inside the Home Services course

Lessons, practice
and working tools.

Review the written lessons, scenario assessments, practice labs, worksheets and tools in VIVID Selling for Home Services before deciding whether the course fits your work.

Actual page from the Complete Discovery Question Bank, showing buyer cues and follow-up questions.Read the actual page
A TOOL YOU CAN USE ON A CALLThe Answer-Driven Lookup

Find what the buyer just did. Choose a useful follow-up. This is page 3 of the 36-page Complete Discovery Question Bank, one of the PDF toolkits included with this course.

Explore the question bank

LESSONS & MATERIALS

Seven modules.
Twenty-nine lessons.

Study appointment preparation, in-home discovery, household concerns, demonstrating the work, explaining scope and value, objections, daily debriefs and a ninety-day installation drill in written lessons, lesson PDFs, module workbooks and course tools. See all lessons below.

PRACTICE & ASSESSMENT

Work through
industry situations.

Work through homeowner concerns, scope comparisons and appointment situations. Scenario assessments and practice labs support application of the written material.

Practice labs provide AI feedback. Video lessons are planned.

VIVID Selling for Home Services

The complete
course curriculum.

Explore all seven modules and twenty-nine lessons, from first contact and the in-home diagnosis through demonstrations, price discussions, objections and field practice.

01The Home Services Advisor4 lessons
  1. The Home Services Advisor — From Sales Agenda to the Household’s Task
  2. Commission Breath at the Kitchen Table — Answering the Actual Question
  3. The In-Home Dynamic — Guest Responsibility and Agreed Access
  4. Visible Improvements — Practical Criteria and Optional Personal Meaning
02Getting Into the Home4 lessons
  1. Door-to-Door — Permission, Accuracy and a Clear Exit
  2. Inbound Leads and Referrals — Verify the Actual Request
  3. Neighbor Conversations — Permission, Privacy and Relevant Information
  4. Setting the Appointment — Scope, Cost and Choice Before the Visit
03The In-Home Diagnostic4 lessons
  1. Ongoing Costs — Evidence, Alternatives and an Honest Comparison
  2. Hypothetical Scenarios — Exploring What Waiting Could Change
  3. The Four-Layer Framework at the Kitchen Table
  4. Timeline Comparisons — Assumptions, Remaining Costs and Uncertainty
04The Five Phases at the Kitchen Table4 lessons
  1. The Five Phases — A Responsive Home Services Conversation
  2. Working the Kitchen Table With Two Decision-Makers
  3. Showing the Recommendation — Scope, Evidence and a Comparable Bid
  4. The Price Conversation — Full Costs, Terms and Buyer Choice
05Guided Persuasion in the Home4 lessons
  1. GP in the Home — Choosing a Mode From Permitted Evidence
  2. Gain and Relief — Following the Buyer’s Actual Concern
  3. Homeowner Evaluation Preferences — Commander, Visionary, Analyst and Guardian
  4. Relevant References — Permission, Privacy and Comparison
06Responding to Home Services Concerns4 lessons
  1. Different Concerns Require Different Next Steps
  2. Six Home Services Concerns — Clarify and Respect the Decision
  3. The Three-Quote Process — Criteria, Confidence and a Non-Negotiable Checkpoint
  4. Timing — Supported Findings and Verified Dates
07Watching Yourself Sell in the Home5 lessons
  1. The Observer — Evaluate Actual Behavior Alongside Results
  2. Between-Visit Debrief — Review While Safely Parked
  3. Energy Management Across a Full Day of In-Home Appointments
  4. The 90-Day Installation Drill for Home Services
  5. The Annotated Solar Appointment — Evidence, Presentation and an Informed Yes

7 modules · 29 lessons, listed in full

Before you enroll

Before you enroll

What can I use today?

Written lessons, lesson PDFs, module workbooks, practice labs with AI feedback, scenario assessments and course resources. Video lessons are planned. Choose based on the materials available today.

Where should I start at my experience level?

If you are newer to selling, work through the lessons in order. If you already sell, choose a recurring conversation, study the relevant lesson, then practise and review the skill. The course supports deliberate practice; it does not promise a particular sales result.

Do I need to take a quiz first?

No. Choose a course based on the conversations you lead. For an optional starting point, try the short quiz.

How long do I have access?

Course and library purchases include 365 days of access. A renewal is a separate decision. Review the terms shown in checkout.

What if the course is not right for me?

Read the 365-day money-back guarantee and refund terms before purchasing. For help choosing or using the materials, contact support.

A relevant next step

Prepare an in-home appointment.

Read the home-services guide or inspect all seven modules and twenty-nine lessons before choosing.

Read the home services mindset guideInspect the full curriculum