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Prepare a listing plan
the owners can evaluate.

Connect the listing recommendation to the client’s priorities, explain the market evidence and clarify the decisions from appointment through closing.

A buyer decision to explore

“The other agent says we can list it for more.”

A useful next question “What would that higher starting price help you do?”

See how the conversation unfolds
Try a conversationReview enrollment · $297

7 modules · 28 lessons · 365 days of access

The book (in progress) explains the seven-layer method. This course applies it to Real Estate Agents conversations; written lessons and practice are available now.

The listing begins with the client’s priorities

Let the client’s
goals shape the plan.

“The other agent says we can list it for more.” tells you where to begin. A seller may be weighing price against the next move, timing or certainty. Understand what matters before recommending a listing strategy.

Read the expired-listing call guide

SELLER

“The other agent says we can list it for more.”

A USEFUL NEXT QUESTION

“What would that higher starting price help you do?”

SELLER REPLY

“It would give us the deposit we need for the next place.”

Now there is a concrete decision to work through: their next purchase, the market evidence and the tradeoffs of the listing strategy.

Fictional teaching example

TRY ANOTHER CONVERSATION / Real Estate Agents

A different concern changes what you prepare.

Choose what you would ask next. Open each response to compare.

SELLER

When one listing proposal promises a quicker sale

A seller says, “Both agents suggest similar prices, but one promises a quicker sale.” You have not seen either agent’s plan or the comparable evidence.

Fictional teaching case; names and details are invented.

WHAT WOULD YOU ASK NEXT?

What should you compare before making a recommendation?

Ask what evidence, scope and timing assumptions support each proposal, then compare the seller’s priorities.

Feedback on this response

This treats speed as a claim to inspect, not a guaranteed result. The seller can compare evidence and actual services.

Review the marketing channels in each proposal first, then use that comparison to assess the faster-sale claim.

Feedback on this response

Marketing channels may matter, but they do not establish the timing claim. First identify the evidence and assumptions behind it, alongside what matters to this seller.

Try the full practice example

Try a free teaching sample

See what a
question can open.

Follow the homeowner’s criteria, distinguish marketing from offer support, and prepare a comparison they can use.

Fictional conversation · Two or three decisions · Editable call card

Try the Real Estate Agents conversation

Choose the scope that fits

Start with the
clients you serve.

Choose Real Estate Agents when listing, buyer and follow-through conversations are part of your work. The library includes all nine industry courses.

ONE INDUSTRY

VIVID selling
for real estate agents

$297

USD · one-time payment · 365 days · one learner

  • 7 modules and 28 lessons
  • Real Estate Agents teaching and course curriculum
  • 18 PDF toolkits, plus lesson downloads and workbooks
Review Real Estate Agents enrollment · $297

ALL 9 INDUSTRIES

The complete
course library

$497

USD · one-time payment · 365 days · one learner

  • All 9 industry courses
  • Explore other applications when useful
  • 18 PDF toolkits included
Review library enrollment · $497

You can enroll directly; the quiz is optional. The purchase flow shows the current access terms and checkout details. Written lessons and practice are available now; course videos are in preparation. 365-day money-back guarantee.

Prepare a conversation

A clear next step for a real client moment.

Try a complete fictional conversation, then prepare a guide for your own work. Your real guide starts blank and stays on this device.

Start with: Prepare a listing consultation when co-owners have different timing and price priorities.

Choose a free conversation guide
How the method shapes this conversation

Practical course work for client and listing conversations

Make the
recommendation clear.

The course applies listing conversations, buyer discovery, and negotiation and follow-through to everyday real estate work through written lessons, worksheets, scenario assessments and practice labs.

01 / LISTING CONVERSATIONS

Connect the listing plan to client priorities.

Connect your recommendation to the seller's actual priorities.

02 / BUYER DISCOVERY

Explore the need behind the property search.

Explore the life and practical needs behind a property checklist.

03 / NEGOTIATION AND FOLLOW-THROUGH

Clarify negotiation and follow-through.

Help clients compare options using accurate market information.

Tie the recommendation to the client’s stated priorities and accurate market information.

How the sample becomes course work

From the sample to your next conversation

PREPARE A LISTING CONSULTATION

Record each owner’s priorities before choosing the evidence and pricing discussion.

FOLLOW ONE ANSWER INTO A PLAN

They found a lower fee. What are they comparing?

One possible outcome from the free fictional example. The conversation card records what you heard and the next move it supports.

Read the worked conversation

In the paid course: Record each owner’s priorities before choosing the evidence and pricing discussion.

EXAMPLE CONVERSATION CARD Fictional teaching case
Buyer’s words
“I want the terms laid out clearly and a chance to ask questions before I respond. I can’t promise when I’ll be reachable.”
Next question
“Which written services and communication arrangements would help you compare fairly?”
What to prepare
Prepare a side-by-side list of actual services, fee terms and any agreed communication process; leave unknown response timing open.
After the conversation
Did the comparison separate service scope from hoped-for sale outcomes?
Try the example and edit your own card

01 · STUDY THE METHOD

Understand both sides of a shared listing decision

The paid course includes “When Both Spouses Disagree” in The Diagnostic Engine: Questions and Participation, with a lesson PDF and module workbook. Start with the related free conversation below.

Read the free worked conversation

02 · TRY A REALISTIC CASE

Practise your next response

Start with your own response, study an annotated conversation, then practise a different fictional situation. The buyer’s response changes with your choice; feedback shows what to keep or repair.

Try the free decision practice

03 · TAKE A USEFUL PLAN AWAY

Prepare a listing consultation

Keep an editable conversation card in this browser after the free sample. The paid workspace adds an account-saved field kit. Distinguish a disagreement about the plan from a missing decision-maker or unsupported pricing claim.

Build a free conversation card
Already enrolled? Open your course work

These lessons and private workspaces are included with active course access. Practice uses authored buyer responses and feedback; written self-review does not generate a proficiency score. Video lessons are in preparation.

Review Real Estate Agents enrollmentTry the free teaching sample
What is inside the course

Inside the Real Estate Agents course

Lessons, practice
and working tools.

Review the written lessons, scenario assessments, practice labs, worksheets and tools in VIVID Selling for Real Estate Agents before deciding whether the course fits your work.

Actual page from the Complete Discovery Question Bank, showing buyer cues and follow-up questions.Read the actual page
A TOOL YOU CAN USE ON A CALLThe Answer-Driven Lookup

Find what the buyer just did. Choose a useful follow-up. This is page 3 of the 36-page Complete Discovery Question Bank, one of the PDF toolkits included with this course.

Explore the question bank

LESSONS & MATERIALS

Seven modules.
Twenty-eight lessons.

Study first-contact approaches, seller and buyer diagnosis, listing presentations, commission and price conversations, objections and debriefs in written lessons, lesson PDFs, module workbooks and course tools. Every lesson is listed below.

PRACTICE & ASSESSMENT

Work through
industry situations.

Work through listing, buyer and negotiation situations. Scenario assessments and practice labs help apply the course material to client conversations.

Practice labs provide AI feedback. Video lessons are planned.

VIVID Selling for Real Estate Agents

The complete
course curriculum.

Explore all seven modules and twenty-eight lessons, covering first conversations, listing and buyer discovery, client appointments, price discussions, objections and self-review.

01The Diagnostic Agent4 lessons
  1. The Revealing Paradigm at the Listing Table
  2. Commission Breath at the Kitchen Table
  3. The Revealing Paradigm with a Skeptical Seller
  4. The Ten Principles Applied to Agent Conversations
02First Conversations: Clear Purpose and a Real Choice4 lessons
  1. First Contact: Clear Purpose and a Real Choice
  2. Expired Listing Calls — The Diagnostic Approach
  3. FSBO Conversations — Revealing, Not Converting
  4. Sphere of Influence & Past Client Reactivation
03The Diagnostic Engine: Questions and Participation4 lessons
  1. The Diagnostic Engine: Seven Useful Question Types
  2. Reading the Room: Provisional Preference Checks
  3. Discovery: A Complete VRP=C Conversation
  4. When Both Spouses Disagree
04The VIVID Architecture: Conversation Jobs and Presentation Movements4 lessons
  1. Five Conversation Jobs and Five Presentation Movements
  2. Five Phases in a Listing Presentation
  3. VIVID in a Buyer Consultation
  4. The Price Reduction Conversation
05Guided Persuasion: Inspectable Reasoning4 lessons
  1. Guided Persuasion: Reasoning the Owner Can Inspect
  2. GP Modes in Action
  3. The Commission Conversation: A Comparison the Owner Can Check
  4. When the Owner Retains a Higher Price
06The Dissolution Engine: Responding to Concerns and Terms4 lessons
  1. The Dissolution Engine: Five Response Jobs and Qualified COR
  2. Three Common Requests: Full Response Exchanges
  3. Price and Timing: Compare the Evidence
  4. Is That a Negotiation or an Objection?
07The Observer: Evidence and Deliberate Practice4 lessons
  1. The Observer: Reviewing Words, Decisions and Commitments
  2. The 5-Question Debrief After a Lost Listing
  3. Practice Review: Finding the Missed Moments
  4. The Annotated Listing Conversation: Requests, Evidence and Choice

7 modules · 28 lessons, listed in full

Before you enroll

Before you enroll

What can I use today?

Written lessons, lesson PDFs, module workbooks, practice labs with AI feedback, scenario assessments and course resources. Video lessons are planned. Choose based on the materials available today.

Where should I start at my experience level?

If you are newer to selling, work through the lessons in order. If you already sell, choose a recurring conversation, study the relevant lesson, then practise and review the skill. The course supports deliberate practice; it does not promise a particular sales result.

Do I need to take a quiz first?

No. Choose a course based on the conversations you lead. For an optional starting point, try the short quiz.

How long do I have access?

Course and library purchases include 365 days of access. A renewal is a separate decision. Review the terms shown in checkout.

What if the course is not right for me?

Read the 365-day money-back guarantee and refund terms before purchasing. For help choosing or using the materials, contact support.

A relevant next step

Prepare a listing consultation.

Read the expired-listing guide or explore the complete agent curriculum before choosing.

Read the articleInspect the full curriculum