Choose the moment.
Use the open call map to write the question you want to ask and what you need to learn from the answer.
FROM THE BOOK TO THE CONVERSATION
When someone else carries the conversation forward, preserve the other participants’ questions and the limits of what has been agreed.
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YOUR PRACTICE TASK
If another person will carry this conversation forward, record the buyer's exact concern, what has and has not been agreed, and one point to verify. If no handoff is present, note what you would preserve before one.
After the conversation: Could the next person carry the concern and limits accurately without turning an assumption into an agreement? If there is no handoff, did you identify what should be preserved?
Practise this focusYOUR APPLICATION
Choose your selling environment. The method stays connected; the conversation changes.
TAKE IT INTO YOUR WORK
Use the open call map to write the question you want to ask and what you need to learn from the answer.
Try the question aloud, or write it in your own voice. Work through the sample before using it in a real conversation.
After the call, note what the person said, what changed your understanding and what you would do differently.
RETURN TO AN IDEA
YOUR NEXT STEP
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