Layers 2, 4 + The Observer
Follow-Up Cadence System
This page leads to the Follow-Up Cadence System: multi-touch sequences calibrated to buyer temperature, type, and deal stage. A recap can be one touch in that cadence.
Use it in a conversation
After a call, send a concise recap of the buyer’s stated goal, open questions, agreed next step, and timing. Invite correction. If there is no agreed next step, ask permission before starting a cadence.
What's inside
- Multi-touch follow-up sequences
- Cadence choices by buyer temperature and deal stage
- Prompts for adapting to a buyer-type hypothesis
- A way to record what was agreed before the next touch
Put it into practice
Follow-up works when each message earns its place. Use the buyer’s actual words accurately, confirm commitments, and stop or change course when the buyer asks.
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