Layer 4 · VIVID Architecture
VIVID Run Cards (8 Industries)
This page leads to VIVID Run Cards (8 Industries). The run cards guide a full conversation by phase; the five-movement VIVID arc organizes a presentation within it.
Use it in a conversation
A run card keeps you oriented from opening through decision. Diagnose first; when a presentation is appropriate, use Vision, Identify, Validate, Impact, and Decision to connect the offer to the buyer’s own criteria.
What's inside
- Phase-by-phase run cards for eight industries
- Opening, diagnosis, presentation, and decision prompts
- Five-movement presentation arc within the wider conversation
- Space to adapt the sequence to the buyer’s answers
Put it into practice
Use a run card as a guide, not a fixed timer. If the buyer has not confirmed the problem or criteria, return to diagnosis before presenting.
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