YOUR PERSONALIZED VIVID SELLING SYSTEM
The VIVID Selling System includes the core ebook, a companion playbook generated from your quiz result, and the VIVID Conversation Course for applying the framework across live conversations.
Quiz first · Personalized delivery · Secure checkout
"We retrained our entire team on Ian's model: from 8 deals per quarter to over 40. That's 400%+ year over year." Isham H., Unwind Land Co.
Internal state through recursive self-observation. 4–5 chapters per layer covering the diagnostic, the technique, and the live example: concrete practice over abstract framework theory.
Not theory. Actual conversations showing each technique deployed in live selling situations across industries.
Internal State, Buyer Psychology, Diagnostic Engine, Framing, Persuasion Architecture, Negotiation, and The Observer.
Based on your seller archetype and weakest layers. Tells you which chapters to read first for the fastest improvement.
The 35-question VIVID quiz identifies your seller archetype and scores all 7 layers of your selling system. The VIVID Selling System includes a personalized companion playbook that tells you which layer, chapter range, and first drill to start with based on your results.
Your weakest layer is costing you the most deals right now. The reading plan targets that gap first, then sequences the remaining chapters for maximum impact on your specific pattern.
Inside the ebook: A reader access code (REVEAL) unlocks the full Operator Maturity Diagnostic and toolkit path. That path is separate from the VIVID Selling System; it comes after the first focus-layer work.
Each archetype has a different starting point. Your reading plan maps to yours.
Your commission breath, confidence calibration, and the energy buyers feel before you say a word.
How buyers actually make decisions. The invisible architecture behind every yes and every no.
Questions that create insight for the buyer, replacing the interrogation that creates resistance.
Positioning your solution so the buyer sees themselves in it before you pitch anything.
Guided persuasion is not convincing: arranging conditions so the buyer convinces themselves.
Closing as confirmation, not coercion. The commitment architecture that holds after the call ends.
Dual awareness: watching both feeds simultaneously. The recursive loop that compounds results.
Yes, that is the recommended path. The quiz identifies your seller archetype and weakest layer, then the VIVID Selling System uses that result to generate your companion playbook. It takes about six minutes and it's free. Take the quiz →
The REVEAL code is a single word printed inside the book's "Before You Begin" section on page 7. It unlocks two things: the Operator Maturity Diagnostic (a deeper scored assessment across all seven layers) and the ten free interactive tools (one per layer plus bonus cheat cards). The code is tied to buying the book, so readers get the tools as a bundled benefit rather than a separate upsell.
Jump. Your companion playbook tells you which layer and chapter range to start with. The core ebook is sequenced as a system, but your first focus layer comes from your quiz result.
A 365-day money-back guarantee. If at any point in the first year you want a refund, email support and it's returned. No questions, no forms, no hoops. The confidence in the guarantee is possible because the system is grounded in buyer psychology that holds across verticals. If it's not working, the cause is almost always identifiable, and the refund is the honest path either way.
The core VIVID Selling OS ebook, your personalized companion playbook, and the VIVID Conversation Course for applying the framework. The hardcover may exist separately on Amazon; this funnel delivers the digital VIVID Selling System.
For: working salespeople, sales managers, and founder-sellers in real estate, insurance, coaching, SaaS, financial services, home services, and other deal-driven verticals. Anyone whose income depends on conversion rate on a live conversation. Not for: people looking for a cold-outreach tactics list, a scripts-only playbook, or a book on sales culture and motivation. This book is about the architecture of the conversation itself, the mechanics underneath the scripts, and it expects the reader to do real work applying it.
Your quiz result tells you which layer is costing you the most deals. The VIVID Selling System gives you the book, companion playbook, and VIVID Conversation Course to start fixing that layer first.
Take the Quiz + Get the VIVID Selling SystemHaven't taken the quiz? Take it free first: it's 35 questions, takes about 6 minutes.